Schway for Purpose

Keep your people connected. Without burning out another volunteer.

Schway is the permanent communications department your mission deserves: a real person who knows your community and checks in regularly.

For churches, non-profits, foundations, clubs, and anything else run by passionate humans!

Book a Free 20-Minute Call →
Children racing down the sidewalk with baskets at the Epiphany Easter egg hunt
The people your message needs to reach
The Problem

Why your community is drifting away.

When communication goes quiet, people don't leave angry. They drift. That's the cost of radio silence: an empty newsletter tab and a website still stuck on "Fall 2023" read as things stalling, even when they haven't. You don't have a talent problem. You have a bandwidth problem. And asking another volunteer to fix it just restarts the cycle.

The Solution

Real people. Creating for real people.

Schway gives your organization something software never can: good judgment coming from someone who knows you. We learn your rhythms, your people, and the stories that matter, then check in regularly so those stories actually get told.

Regular Check-ins

You don't have to remember. We ask.

Your designer reaches out regularly. They know your liturgical calendar, your seasons, and the updates your congregation actually wants.

Anything coming up this Sunday? 👋 Men's breakfast Saturday, Jim's cooking!
Volunteer Protection

Mission first. Mailchimp never.

Let volunteers focus on the work that called them. Schway handles the writing, design, and publishing.

“Cancel Monkey Mail.”
Plain Language

Insider language, translated for everyone.

Your LWML meeting shouldn't read like a members-only memo. It should sound like an invitation.

"Strategic Planning Charrette" "Community Brainstorming"
See It In Action

Brittany's Saturday-night note
became Sunday's story.

A real submission from Epiphany Lutheran, word for word. Click through it.

“Snowball update”One last outing with our college bound babies! I haven’t been with them long but I feel like I have watched them grow up from the 2 years we’ve been together. I watched them go from quiet and unsure to chatty and laughing. We had the best time at NYG, every Sunday is more joyful than the last and these outings have been the highlight of my month…
brittany's note, straight from the heart · saturday, 10:09 pm
Case Study

Epiphany Lutheran runs it all on Schway.

Epiphany Lutheran Church & School in Houston doesn't just send a newsletter through Schway. Their entire website is Schway: every page, every post, every graphic. Thirteen stories a week move through the loop, and each week the best of them are gathered into “Top 5,” their weekly email digest, the five stories their community shouldn't miss.

40%+open rate on the “Top 5” newsletter. The non-profit average is about 25%
13stories written, designed & published every single week
100%of elcsh.org built and kept alive by Schway

Their website is our portfolio. Go see the work: live, current, and updated this week.

Visit elcsh.org →
Kids making silly faces through the glass entrance doors of Epiphany Lutheran Church and School
The welcome committee
A full sanctuary at Epiphany Lutheran during Easter worship, flowers lining the altar
Sunday's story, before it's written
How It Works

Send. Shine. Live.

No logins. No dashboards. Nothing to learn.

Step 01
Send.

Use our simple (and fun!) form anywhere. In the parking lot, during the meeting, during a walk. No logins. Fill out as much as you can and you are done!

Step 02
Shine.

Your designer corrects the details, redrafts it so it lands with newcomers and regulars alike, and tunes it twice: once for web, once for email.

Step 03
Live.

Published to your site, sent to your list, and the link lands in your texts. In the loop, never in the weeds.

Pricing

Three ways to keep your community informed.
Only one survives turnover.

The Volunteer + DIY Stack
free tools + another volunteer's nights
$30/mo
+ a volunteer's Sunday nights
  • Restarts every time someone rotates out
  • The newsletter goes quiet mid-year
  • Institutional memory walks out the door
The cycle you're trying to break.
The Concierge Fit
Schway for Purpose
$500/month
Written, designed & published for you
A designer who knows your seasons
Continuity that survives turnover
Monthly (after onboarding)
$500/month
To get started
$1,500
3 months upfront
After that
Month-to-month
30 days' notice to cancel
Book a Free 20-Minute Call
The Communications Hire
salary, benefits & management
$3,000+/mo
tens of thousands a year
  • A full-time salary for a part-time need
  • Hard to hire, harder to keep
  • One resignation from starting over
More job than the need justifies.

What the first three months buy you: a website built from scratch. Your community, voice, and people, learned. Your email platform, set up. A regular rhythm established until it feels effortless. That foundation is the work, and it's included in what you pay to get started. After that, simple month-to-month billing.

FAQ

But what about…?

What if we don't have any news one week?
That's what your designer is for. They'll surface content you already have: a sermon recap, an upcoming event, a volunteer spotlight, a seasonal reflection. There's always something worth sharing in a living community. A good concierge never lets the page go blank.
What happens to our email list if we ever leave?
It stays yours. We set you up on client-owned platforms like Mailchimp or Constant Contact. Your list, your login, in your name from day one. Nothing to transfer, nothing held hostage. You should stay because the service is great, not because leaving is hard.
What if something urgent comes up? A crisis, a cancellation, a sudden loss?
We're your 911 for content. Because we already host your website and manage your list, we can get a professional, pastoral message out in minutes. No scrambling for passwords, no tracking down the volunteer who knows the login.
Is there a limit on edits?
Unlimited submissions, unlimited edits. Because your designer learns your voice so well, most organizations rarely need to change a thing.
We've tried services like this before and they didn't stick. What's different?
Most services put the work back on you: a form to fill out, a draft to approve, a portal to log into. Schway assumes you're busy and always will be. We come to you. We do the work. You stay in the loop without being in the weeds.
Can you take on any organization at any time?
No, and that's intentional. Each designer carries a small client load by design so every organization gets real attention. We don't overbook, because the model falls apart if we do. If the calendar has room, reaching out sooner is the right move.